Why More Americans are Starting to Watch Soccer – Part 1

Americans may be coming to soccer late in comparison to the rest of the world, but now things are changing in the United States. The advantages you pick up from playing soccer seem to far outweigh other sports, soccer teaches things that offer big advantages in life, and businesses. Obviously the ultimate form of the game, The World Cup, is becoming more and more popular in America and TV ratings in America are soaring. Although this is not replicated in the domestic form of the game, many Americans can now be found wearing football shirts around the streets of the major cities.

French players celebrate with the trophy at the end of the Russia 2018 World Cup final football match between France and Croatia at the Luzhniki Stadium in Moscow on July 15, 2018. / AFP PHOTO / Kirill KUDRYAVTSEV / RESTRICTED TO EDITORIAL USE – NO MOBILE PUSH ALERTS/DOWNLOADS

Many bars in places such as New York regularly screen live soccer matches from Europe, and this is not just for expats and visitors, it is for the growing arms of American fans. What most Americans seem to love about soccer is how it reflects upon larger themes in life, more so than any other sport, especially business.

Why Soccer is Gaining in Popularity

Trying to understand why the popularity of soccer is growing in America is difficult. But one of the main reasons is simple demographics, there is simply more young Americans who have grown up playing the sport and have never known an America without soccer. The second biggest reason is the growing immigrant population from countries that already love soccer. If you were to relate these two reasons into a business scenario, would you choose a young growing market to invest in? It makes sense, soccer is in the ascendancy, and it has always been cool to be a part of something that is fashionable.

Your People are the Most Valuable Resource

There is an old saying in business that your people are your most valuable resource, and when it comes to soccer this is totally true. In soccer, a team can only use a maximum of eleven players and three substitutes, this means that the team selection at the start of the game is vitally important. This again reflects into the world of commerce, and the people you first hire will determine if your business grows and is successful. It also reflects into your private life, and the friends that you choose to spend time with. Your friends directly reflect upon yourself, and many times you can judge if a person is successful or not by the people around him.

Your Worst Moments Can Define You

There have been certain moments in soccer that have shaken the sport to its very roots. The hand of god by Diego Maradona in 1986 at the World Cup Finals, was an outrageous moment in world soccer. The genius Argentinian player brought his reputation to its knees as he blatantly cheated to score a goal whilst millions of viewers watched on TV. The same devastation can occur in the most successful of companies with one simple slip up. And in personal life one stupid decision can ruin a marriage or lose a lifelong friend. Soccer crosses over to real life in many different ways, more so than any other sport, and Americans seem to have a great empathy with this.